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The (Sports Marketing) World Is Flat – Bernie Ecclestone & F1
Controversial? Check. Ruthless? When necessary. A visionary maverick who has turned a sport that was once extremely dangerous and European-centric into a global force that rivals the Olympics and FIFA...
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The (Sports Marketing) World is Flat: Barack Obama and NASCAR
I’ve written previously about Barack Obama and how he has created a Deeply Immersive Narrative Universe that has allowed people from a variety of demographic groups to build upon his personel story....
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For online video time isn’t a barrier, quality is
You hear a lot about the attention spans of consumers especially as it relates to online consumption habits. “Consumers won’t watch videos longer than 2 minutes, 37 seconds.” Or some such. “Twitter is...
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It’s Time For The Advertising Industry To Rediscover Storytelling
Storytelling and archetypes - powerful tools for brands I recently began reading The Hero and the Outlaw, by Mark and Pearson, and found myself thinking about archetypes and the power of storytelling....
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